Savorista Coffee

Every claim in the spot, and where it came from

The anchors are not allowed to invent anything. These are the only assertions they make about this product, each traced to the advertiser's own material.

• Craft decaf and half-caf coffee

  Promo File description; savorista.com masthead 'Astonishingly delicious decaf & half caf coffee'

• Made from high-altitude, handpicked Arabica beans

  Promo File talking point 2; savorista.com — 'the highest quality Arabica beans, grown at high altitudes and handpicked at the peak of ripeness'

• Decaffeinated only with water or a sugarcane-derived ingredient — never harsh chemicals

  Promo File talking point 3; savorista.com homepage — 'Naturally decaffeinated with water or a sugarcane-derived ingredient. Never with harsh chemicals'

• The decaffeinators are Swiss Water (Canada, water only) and Descafecol (Colombia, sugarcane-derived ethyl acetate)

  Media kit FAQ 'How is your coffee decaffeinated?' — 'We work with Swiss Water from Canada that only uses water to remove caffeine and Descafecol from Colombia that uses a sugarcane-derived ethyl-acetate'; savorista.com blog 'How does the Swiss Water Process work?'

• Beans from Colombia, Ethiopia and Rwanda

  Promo File talking point 4 ('farmers in Colombia, Ethiopia, Rwanda, and beyond'); media kit FAQ. savorista.com/pages/our-story adds Kenya to the founders' quest ('learning from growers in Colombia, Kenya, Rwanda, and Ethiopia') but not as a bean origin — so Kenya is unspoken.

• Small-batch roasted

  Promo File talking point 5; savorista.com — 'Freshly roasted to perfection in small batches to bring out bold flavors and complex character'

• Colombian Inspiration Decaf tastes of chocolate, caramel and citrus

  Promo File talking point 6; savorista.com listing 'Colombian Inspiration Decaf — Light Medium Roast — chocolate, caramel, citrus'

• Dark-roast decafs with walnut, baker's chocolate and molasses notes

  Promo File talking point 6 (attributed to Total Eclipse Decaf); savorista.com listing 'Ethiopian Ceremony Decaf — Dark Roast — walnut, baker's chocolate, rich molasses'. Storefront and Promo File attach the notes to different names — say the notes, not the blend name, until the store confirms which.

• Flavoured decafs Bourbon Pecan and Minted Mocha; half-caf blends Barely Buzzed and Panorama

  Promo File talking points 7–9 and description

• Half caf has half the caffeine of a fully caffeinated coffee

  Media kit 'Our Coffee' — 'Our craft half cafs have only half the caffeine of a fully caffeinated coffee, with all of the flavor you love'

• Colombian Inspiration was the first coffee — in a blind taste test the founders' own favorite turned out to be the decaf

  Media kit 'Our Story' — 'In a blind taste test, they were astonished to find that their favorite coffee was decaf. This became Savorista's first coffee, Colombian Inspiration'; savorista.com/pages/our-story — 'During a blind taste test in Colombia, they were stunned to discover that their favorite coffee... was actually decaf'. NOTE: this is the FOUNDERS' own preference, not a panel or a comparative test. Any read must name whose favorite it was — 'it won a taste test', unattributed, is a comparative claim nobody can substantiate.

• Founded by Kait Brown (and partner Daniel) after a global decaf quest that began in 2018; launched with its branding in February 2021

  Media kit 'Contacts', 'Our Story' and FAQ 'When did Savorista start?'; savorista.com/pages/our-story

• Sourced from suppliers the company describes as socially conscious, prioritising sustainability and farmer livelihoods

  Promo File talking points 4 and 10 and description; savorista.com 'Thoughtfully Sourced — We partner with suppliers…'

• Olympic marathoner Molly Seidel: 'literally SO GOOD'

  Promo File talking point 14 and description; savorista.com homepage testimonial — 'It is literally SO GOOD.' Molly Seidel, Olympic Marathoner

• A customer calls it 'the best decaf coffee I've ever tried'

  Promo File talking point 14 and description

• 25% off is the best discount the store offers and is exclusive

  Promo File 'The Details' — 'Listener Discount %: 25% OFF any product (exclusive)'; CodeADX deal panel 'Exclusive discount for your listeners — it's the best deal, and can't be found anywhere else'; 'Best practices' 2 — 'Always tell listeners they're getting the best discount the store offers'