The Cumin Club

Every claim in the spot, and where it came from

The anchors are not allowed to invent anything. These are the only assertions they make about this product, each traced to the advertiser's own material.

• Ready in five minutes

  Promo File talking point 1; thecuminclub.com homepage 'Ready in 5 minutes.'

• No cooking skills required — boil water, add the pack, stir

  Promo File talking point 1; thecuminclub.com 'Dinner in 5 minutes, literally' steps 1-3

• 30+ regional Indian dishes

  thecuminclub.com homepage '30+ regional Indian dishes curated by expert Indian chefs'; Promo File talking point 4

• Crafted by Indian chefs, cooked in India

  Promo File talking points 2 and 9; thecuminclub.com 'made by Indians, for everyone'

• Freeze-dried, not frozen

  thecuminclub.com homepage 'Freeze-dried, not frozen'

• No preservatives, gums or fillers

  thecuminclub.com 'On the Grid' — '0 Preservatives'; Promo File talking point 2 'preservative-free'

• No seed oils

  thecuminclub.com homepage 'No seed oils'

• 98% of nutrition preserved

  thecuminclub.com 'On the Grid' — '98% Nutrition Preserved. Made possible with proprietary freeze-drying technology.'

• Shelf-stable 6-8 months, no fridge or freezer

  thecuminclub.com FAQ — 'shelf-stable for 6-8 months from the date of manufacturing... No fridge or freezer required!'

• All meals vegetarian, many vegan

  thecuminclub.com FAQ — 'All of our meals are vegetarian, with many vegan options too'; Promo File talking point 5

• Curries, lentils, simmer sauces, grain bowls, desserts

  thecuminclub.com collection navigation

• 30% off is the best discount the store offers and is exclusive

  Promo File 'The Details' — 'Listener Discount %: 30% OFF any product (exclusive)'; 'Best practices' 2 — 'Always tell listeners they're getting the best discount the store offers'