Cozy Earth

Every claim in the spot, and where it came from

The anchors are not allowed to invent anything. These are the only assertions they make about this product, each traced to the advertiser's own material.

• The Bamboo Sheet Set is made from 100% premium viscose from bamboo

  Promo File description — 'made from 100% premium viscose from bamboo'; cozyearth.com product feature label 'Bamboo Viscose'. novembercopy.pdf 'Avoid saying' requires the wording 'viscose from bamboo', never 'made from bamboo'.

• The bamboo viscose fabric is cooling and wicks moisture

  Promo File talking points 1 and 7 — 'cooling comfort', 'Bamboo fabric naturally wicks moisture for cool, dry sleep'; Promo File description 'Known for cooling and moisture-wicking properties'

• The sheets soften with each wash

  Promo File talking point 8; description 'incredibly soft drape of these sheets only improve with each wash'

• Oversized fit

  Promo File description — 'The oversized fit and incredibly soft drape'

• Bamboo pajama sets for women and men

  Promo File talking points 2 and 9; novembercopy.pdf talking point 5 ('Women's Stretch-Knit Long Sleeve Bamboo Pajama Set and Men's Pajamas'); Promo File Links list — cozyearth.com/products/long-sleeve-bamboo-pajama-set

• On Oprah's Favorite Things list for seven consecutive years

  Promo File talking point 4 and description; cozyearth.com navigation carries an 'Oprah's Favorite Things' collection (the seven-year count is the Promo File's, not corroborated on the storefront)

• Kris Jenner names the bamboo sheets as her go-to bedding

  Promo File talking point 3 and description ('Kris Jenner praises their bamboo sheets as her nightly essential')

• Featured on Good Morning America, InStyle, and Better Homes & Gardens

  Promo File talking point 5 and description

• Called 'the world's softest sheets' on The Talk

  Promo File talking point 15 — 'Named "world's softest sheets" on The Talk and across top publications' PASSIVE — something was called that ON the programme; the programme did not confer a superlative.

• Thousands of five-star reviews; reviewers call the sheets 'buttery soft'

  Promo File talking points 10 and 14; description 'thousands of 5-star reviews, describing the sheets as "buttery soft"'

• 100-night (100-day) trial on bedding

  Promo File talking point 12 ('100-night sleep trial'); cozyearth.com product page '100 Day Trial' and FAQ 'you have 100 days to try it out … return or exchange bedding products purchased within 100 days' SCOPED TO BEDDING — the FAQ says bedding products get 100 days and non-bedding items 30. Never spoken next to 'any product'.

• 10-year warranty on the bamboo bedding

  Promo File talking point 13; cozyearth.com product page '10 Year Warranty' and FAQ 'Every Bamboo Sheet Set is backed by our 10 year warranty against pilling, abnormal rips and tears, and workmanship defects' SCOPED TO BEDDING, and it is a warranty against pilling, rips and workmanship defects — not a durability guarantee.

• Easy returns

  Promo File talking point 11 ('easy returns'); cozyearth.com FAQ returns-and-exchanges wording

• 21% off is the best discount the store offers and is exclusive

  Promo File 'The Details' — 'Listener Discount %: 21% OFF any product (exclusive)'; CodeADX deal panel 'Exclusive discount for your listeners — it's the best deal, and can't be found anywhere else'; 'Best practices' 2 — 'Always tell listeners they're getting the best discount the store offers'