Big Fork Brands

Every claim in the spot, and where it came from

The anchors are not allowed to invent anything. These are the only assertions they make about this product, each traced to the advertiser's own material.

• Bacon sausage, pork jerky, Chicago-style sauces and pork snack sticks

  Promo File talking point 1; bigforkbrands.com navigation 'Sauces · Sticks · Jerky · Sausage'

• The bacon sausage is nitrate-free, hardwood-smoked bacon ground with pork

  bigforkbrands.com homepage — 'The bacon is nitrate-free and hardwood smoked. We grind the amazing bacon with pork'; variety-pack listing 'NITRATE-FREE BACON · ANTIBIOTIC FREE PORK · NATURALLY SMOKED USING REAL HARDWOOD'. The Promo File says 'premium pork'; the storefront does not, so the read says pork.

• Smoked over hickory and applewood

  bigforkbrands.com homepage — 'smoke it using a combination of hickory and applewood hardwoods'; Promo File talking point 4 (Hickory & Applewood flavour)

• Five bacon-sausage flavours: Hickory & Applewood, Aged Cheddar, Maple & Brown Sugar, Chicken & Bacon, Spicy 3-Pepper

  Promo File talking point 4 (the storefront collection page read 2026-09-10 did not list flavours individually — Promo File only)

• The Original Chicago Sauce combines the seven toppings of a Chicago hot dog — pickles, tomatoes, onions, yellow mustard, sweet relish, sport peppers, celery salt — in one bottle

  Promo File talking point 2 and description; the store's own Chicago Sauce sheet (talkingpointshowwesayitchicagosauce.pdf) — 'The 7 toppings to a classic Chicago hot dog united together under one lid'; bigforkbrands.com collection lists 'Chicago Sauce'

• Chicago Fire Sauce is the first hot sauce featuring the sport pepper

  Store's Chicago Sauce sheet — 'the first ever hot sauce featuring the sport pepper'; bigforkbrands.com listing 'Chicago Style Hot Sauce: Chicago Fire Sauce'. 'Featuring' is the store's word — 'built on' or 'based on' asserts a formulation nobody sourced.

• Chicago Fry Sauce is Chicago Sauce plus mayo and ketchup; Gangster Sauce is Chicago Sauce plus giardiniera, mayo and truffle oil

  Store's Chicago Sauce sheet '100 Characters Max' block; bigforkbrands.com listings 'Burger & French Fry Dipping Sauce: Chicago Fry Sauce' and 'Gangster Sauce'

• Big Fork suggests using Chicago Sauce anywhere mustard would go

  Store's Chicago Sauce sheet — 'Think of it as Mustard on Steroids – wherever you might use mustard, elevate your cooking game and use Chicago Sauce', plus its 'Ways to use' list (marinade, vinaigrette, dip, smear, aioli). PARAPHRASE, not a quotation — the store's own phrasing is 'Mustard on Steroids'.

• The pork comes from 100% Heritage Hogs raised outdoors by small independent Iowa farms, without antibiotics

  Promo File talking point 7; bigforkbrands.com homepage — 'We work with small independent family farmers in Iowa that raise 100% Heritage Hogs outdoors, without the use of antibiotics'

• Small-batch

  Promo File talking point 11 and description ('small-batch craftsmanship')

• The jerky is thin-sliced and marinated overnight; flavours include Spicy 3-Pepper and Maple

  Promo File description — 'Thin-sliced and marinated overnight, the jerky offers tender bites in craveable flavors like Spicy 3-Pepper and Maple'; bigforkbrands.com collection tag 'Maple Jerky'

• Snack sticks in Thai Green Curry and Maple-Pepper

  Promo File description and talking point 6; bigforkbrands.com listing 'Craft Pork Snack Sticks'

• Big Fork is a Chicago company; founder Lance Avery is an Iowa-native chef

  Store's Chicago Sauce sheet footer (2629 W. Wilson Ave, Chicago) and 'Made in Chicago by a Chicagoan'; Promo File talking point 10. This is BRAND-level and sourced from the sauce sheet — it is not a manufacturing-location claim about the jerky or any other SKU.

• Chicago Sauce started as a way to sauce a sausage while five friends raced the 2011 Chiditarod

  Store's Chicago Sauce sheet — 'Our Story: What started off as a simple way to sauce a sausage while competing in the 2011 Chiditarod … for five best buddies'

• Featured by Food & Wine, the Chicago Tribune and QVC

  Promo File talking point 8 and description (storefront about page 404s — Promo File only) BRAND-level; never spoken over a single SKU.

• Customers call the bacon sausage 'life-changing'

  Promo File talking point 9 and description

• Big Fork donates to the Greater Chicago Food Depository

  bigforkbrands.com/pages/GCFD — 'We periodically donate to the Greater Chicago Food Depository, helping fight hunger across our city'; store's Chicago Sauce sheet (which states a 2.5%-of-profits figure the storefront does not — see do_not_say)

• 20% off is the best discount the store offers and is exclusive

  Promo File 'The Details' — 'Listener Discount %: 20% OFF any product (exclusive)'; CodeADX deal panel 'Exclusive discount for your listeners — it's the best deal, and can't be found anywhere else'; 'Best practices' 2 — 'Always tell listeners they're getting the best discount the store offers'