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Sold at cost
A Whole Man — Mug
What it costs
- Blank garment and printing, paid to the print partner, at the base size
- US estimate — shipping is quoted live at checkout by weight and destination.
- Larger sizes cost the printer more, so they cost you more — still at cost, never a markup.
- 15oz+$1.55$14.99
$13.44
$0.00
That is the whole sum. $8.95 for the item, $4.49 to ship it, and nothing left over — the shop is wired so a sale can never bill the studio and can never pay it either. Larger sizes run to $10.50 for the item, because the bigger blank costs the printer more — the studio’s take is still nothing. The book spends twenty-four doors on the line between a signal and its merch, and the only honest way to sell a shirt off the back of that argument is to show you the arithmetic.
Pay more than cost
Paying over cost is a separate, deliberate act — any amount you choose, never a markup folded into a garment. Skipping it is a completely acceptable answer.
- Garment
- Black glossy mug, 11oz
- Plate
- mw9-normal-man