New York 1993 — Tee
New York, 1993. “Signal and Its Merch.” Promised to die on stage for years and finally missed his own show. The gap between the signal and the merch, in one ink. Wear it: out loud, front and centre, one clean read from across the room. Contains no synergy, no ecosystem, and absolutely no leverage. —spz
What it costs
- Blank garment and printing, paid to the print partner, at the base size
- US estimate — shipping is quoted live at checkout by weight and destination.
- Larger sizes cost the printer more, so they cost you more — still at cost, never a markup.
- 2XL+$2.00$21.94
- 3XL+$4.00$23.94
- 4XL+$6.00$25.94
That is the whole sum. $15.45 for the item, $4.49 to ship it, and nothing left over — the shop is wired so a sale can never bill the studio and can never pay it either. Larger sizes run to $21.45 for the item, because the bigger blank costs the printer more — the studio’s take is still nothing. The book spends twenty-four doors on the line between a signal and its merch, and the only honest way to sell a shirt off the back of that argument is to show you the arithmetic.
Paying over cost is a separate, deliberate act — any amount you choose, never a markup folded into a garment. Skipping it is a completely acceptable answer.
- Garment
- Heavyweight tee, black
- Plate
- neko-door-21-gg-allin