Mercer's, “Augusta 1971.” The mayonnaise dynasty from The Last Human CEO — heritage as a flavour, nostalgia sold by the jar. A brand that doesn't exist, which is more than you can say for its ethics. Wear it: to shows, to funerals for brands, to the kind of party where someone asks what it means. Will outlast the trend that made you buy it. —spz
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Mercer's, “Augusta 1971.” The mayonnaise dynasty from The Last Human CEO — heritage as a flavour, nostalgia sold by the jar. A brand that doesn't exist, which is more than you can say for its ethics. Wear it: to shows, to funerals for brands, to the kind of party where someone asks what it means. Will outlast the trend that made you buy it. —spz
Mercer's, “Augusta 1971.” The mayonnaise dynasty from The Last Human CEO — heritage as a flavour, nostalgia sold by the jar. A brand that doesn't exist, which is more than you can say for its ethics. Wear it: summer, the gym, the pit, and any heat where sleeves are a lie. Legally distinct from a warning label. Emotionally identical. —spz
Mercer's, “Augusta 1971.” The mayonnaise dynasty from The Last Human CEO — heritage as a flavour, nostalgia sold by the jar. A brand that doesn't exist, which is more than you can say for its ethics. Wear it: to shows, to funerals for brands, to the kind of party where someone asks what it means. Will outlast the trend that made you buy it. —spz
Mercer's, “Augusta 1971.” The mayonnaise dynasty from The Last Human CEO — heritage as a flavour, nostalgia sold by the jar. A brand that doesn't exist, which is more than you can say for its ethics. Wear it: to shows, to funerals for brands, to the kind of party where someone asks what it means. Will outlast the trend that made you buy it. —spz
Mercer's, “Augusta 1971.” The mayonnaise dynasty from The Last Human CEO — heritage as a flavour, nostalgia sold by the jar. A brand that doesn't exist, which is more than you can say for its ethics. Stick it: on the laptop, the amp, the water bottle, the stop sign that had it coming. No notes. Wear it wrong on purpose. —spz